Elyse Netupsky is a Magnum Cum Laude and Phi Beta Kappa graduate and holds a bachelor’s degree. Subsequent to college, Elyse began her career development in the Commercial Lines Insurance Industry. Elyse obtained substantial experience as a Commercial Lines Account Representative and in Business Development and Marketing. Following her insurance career, Elyse began working with new businesses procuring legal contracts, identifying and implementing marketing strategies, performing website development, search engine optimization, design development, and more. Elyse has been with Island Trauma Services from their creation. Elyse succeeded in achieving page #1 ranking with Google through the restructuring of the company’s website and performing SEO. Elyse’s proudest moment, however, was not her SEO success. Elyse’s personal goal, and her proudest moment, was in establishing the Bereavement Support page and Causes We Support page for the website. Her future plans include developing a website with enhanced support information and resources. Elyse, along with the entire ITS team, continue to feel a sense of pride each time ITS receives a testimonial. Elyse has been an integral part in the business development success and day to day operations for Island Trauma Services. She continues to assist other online sites with their content writing, SEO and business development.
In her own words:
Both Doug and I have experienced the grief & trauma that occurs following the loss of a loved one. I lost both my parents when I was still a young adult and was faced with a tremendous amount of responsibilty & decison making. Doug recognized the need for this type of specialized service following the loss of his father, and began the process of setting up the company. I established the initial infrastructure and developed the website & SEO. Within six months the website was on page one for Google local searches. As a result, we began receiving our first service requests. In our first year, I recognized that there was a large need for hoarding cleanup assistance, and we therefore developed a cost effective way to perform this specialized service to best serve the needs of our customers. It was important to me that our site and logo reflect our services and our values, hence, I redesigned our logo and website. Although we did not initially plan to expand our services beyond bio-hazardous remediation and hoarding cleanup, I believed diversifying our business was essential for our continued growth, and we started our water, mold & fire division, ITS Environmental Services. I’m extremely proud that we have created a company that provides a valuable service, which helps people on a daily basis, as well advocating for and contributes to local and national nonprofits. Sometimes the hardest jobs are the ones most worth doing.
*Successful in advancing website search engine ranking to page #1 for New York through the restructuring of existing site for Search Engine Optimization on front and backend inclusive of developing keyword dense content, strong backlinks, additional pages with improved URLs and creation of industry specific landing pages, resulting in substantial increase in web traffic thereby generating new business and increasing company revenue.
*Manage and update all aspects of website, perform site testing including error checking, browser compatibility and accessibility testing.
*Manage Google Webmaster Tools.
*Created and manage company Facebook Page.
*Perform market research and competitive analysis assuring continuation in all areas of company growth.
*Collaborate in identifying, creating and implementing marketing strategies.
*Perform proofreading and editing of all promotional/marketing material.
*Generate and execute compelling content for website, printed publications and other company communications.
*Produce images for web and print publications with Photoshop, InDesign and Adobe.
*Responsible for environmental and occupational compliance management.
*Vendor coordinator and quality assurance liaison with government agencies.
*Advocated for and established ongoing contributions to industry related support organizations and other nonprofits.
Elyse’s Certifications include:
- Bloodborne Pathogens Training
- Hazard Communication Training
- Permit Required Confined Space Safety Training
- Mold Remediation Contractor/Supervisor License
- IICRC Water, Fire, Smoke & Odor Restoration Technician
- EPA Lead Certification
- Website Design and Development
- Search Engine Optimization
- Property and Casualty Insurance Broker